About | FFF Advising

About FFF Advising

Our mission is simple: to provide forward-focused financial advising that empowers businesses at every stage of their development. Whether you're just starting out or looking to refine your established practices, our team is here to help you succeed. From meticulous bookkeeping and seamless software conversions to comprehensive Human Resources Services, we streamline your operations and deliver results at a board-level standard.

Meet the Team

Founder / Owner

Catherine Villarreal

Catherine Villarreal is the owner and founder of FFF Advising, where she brings over 25 years of accounting experience and a passion for technology-driven solutions. A member of the Ottawa Indians of Oklahoma, Catherine's career is rooted in her deep affinity for numbers and her dedication to helping businesses solve complex financial puzzles. Her expertise spans across accounting, financial statement analysis, and the automation of accounting functions, ensuring her clients can operate efficiently and accurately.

HR Specialist

Peter Villarreal

Peter is a USMC veteran and a results-driven HR professional with a Master of Business Administration from ITT Technical Institute and a Bachelor of Science in Human Resource Management from the University of South Alabama. Certified as a Professional in Human Resources (PHR) since 2012, Peter has a proven track record of optimizing talent management, fostering positive workplace cultures, and implementing strategic HR initiatives.